KALYAN KUMAR MAHATA
The true appellation of Apu. A Creative Commons license.
©NOC*NSF
12/06/2015
On 5 June, 6,000 teenagers from 200
schools across the Netherlands came together to participate in the final
of the “Olympic Moves” programme. Held in the Olympic Stadium in
Amsterdam, the participants competed in 14 sports disciplines.
Olympic Moves is the result of a partnership between
Worldwide TOP Partner Coca-Cola, the IOC and NOC*NSF. It is the largest
school sports programme in the Netherlands, and through a combination of
sport, music and entertainment, it encourages young people...etcthe
largest school sports programme in the Netherlands, and through a
combination of sport, music and entertainment, it encourages young
people to get active and contributes to their development. The final was
the culmination of months of training and competition.
NOC*NSF General Manager Mr Gerard Dielessen said: “Via Olympic Moves, we want to reach and inspire pupils of secondary schools with the power of sports and actively carry out the Olympic values of ‘excellence, ‘respect’ and ‘friendship’. Exercising together offers young people lots of fun, enthusiasm and satisfaction, and contributes to their personal development. We win with sport.”
This year, Olympic Moves was promoted widely across social media, including Facebook, and became a trending topic on Twitter, with 2.5 million impressions.
For over 10 years, Olympic Moves has been encouraging change and getting over 150,000 students a year physically active. To see further examples of how Olympic Moves has been used as a powerful tool to engage young people, see: http://www.olympic.org/news/olympic-moves-programme-inspiring-change/244316.
The NOC*NSF and Coca-Cola are already planning to further develop the next phase of the Olympic Moves project in the Netherlands, including bringing in exciting new concepts. The IOC and TOP Partner Coca-Cola are looking to develop the programme internationally, working with other National Olympic Committees in the future.
NOC*NSF General Manager Mr Gerard Dielessen said: “Via Olympic Moves, we want to reach and inspire pupils of secondary schools with the power of sports and actively carry out the Olympic values of ‘excellence, ‘respect’ and ‘friendship’. Exercising together offers young people lots of fun, enthusiasm and satisfaction, and contributes to their personal development. We win with sport.”
This year, Olympic Moves was promoted widely across social media, including Facebook, and became a trending topic on Twitter, with 2.5 million impressions.
For over 10 years, Olympic Moves has been encouraging change and getting over 150,000 students a year physically active. To see further examples of how Olympic Moves has been used as a powerful tool to engage young people, see: http://www.olympic.org/news/olympic-moves-programme-inspiring-change/244316.
The NOC*NSF and Coca-Cola are already planning to further develop the next phase of the Olympic Moves project in the Netherlands, including bringing in exciting new concepts. The IOC and TOP Partner Coca-Cola are looking to develop the programme internationally, working with other National Olympic Committees in the future.
