Panasonic will continue as the Worldwide Olympic
Partner within the exclusive audiovisual product category which
includes: home entertainment equipment, including televisions; cameras;
professional video equipment; professional displays, including large
in-venue screens; professional audio equipment and video surveillance
equipment.
Panasonic has been a Worldwide Olympic Partner since
the IOC’s global sponsorship programme began in 1985, and is the first
Partner to sign to 2024. Panasonic first began its involvement with the
Olympic Movement at the Los Angeles 1984 Olympic Games as the supplier
of the professional sound system and large video display for the main
stadium.
Panasonic is already supporting the Organising Committee
for the XXII Olympic Winter Games in Sochi, Russia, and the Organising
Committee for the Games of the XXXI Olympiad in Rio de Janeiro, Brazil,
in 2016. The company’s support will now also benefit the Organising
Committees of the XXIII Olympic Winter Games (2018) in PyeongChang and
the Games of the XXXII Olympiad (2020) in Tokyo, as well as the Olympic
Games in 2022 and 2024, the host cities of which have yet to be decided.
As part of the agreement Panasonic will also continue to support the
IOC, the Youth Olympic Games Organising Committees and every National
Olympic Committee and their team.
IOC President Thomas Bach said:
“We are thrilled to be able to announce that we will continue to work
with our long-term Partner Panasonic. Panasonic was one of the founding
members of our global sponsorship programme, and is the first Partner to
commit to continue its global sponsorship through 2024. This is a clear
demonstration of Panasonic’s continuing belief in the Olympic values
and the company’s global commitment to the Olympic Movement.”
“Panasonic
has contributed to the Olympic Movement for over 25 years. Today, we
are proud to announce our commitment to support the Olympic Movement for
further eight years through to 2024,” said Kazuhiro Tsuga, at the
signing ceremony. “Through our cutting-edge technologies and products,
our staff and operations services, we will continue to support the
Olympic Games, the greatest sporting event in the world.”
Gerhard
Heiberg, Chairman of the Marketing Commission, said: “I am proud that
we are continuing our partnership with Panasonic. This is a clear sign
of the strength of the Olympic brand and its appeal to the business
community – from whom we receive not only critical funding, but also
support in terms of products and technological expertise that support
the staging the Olympic Games. By reaching long-term agreements, we are
able to better support all the constituents of the Olympic Movement
including the National Olympic Committees, and ultimately the athletes
themselves. As a Japanese company with a long, global Olympic experience
I’m sure it will be of great assistance, in particular for the
organisation of the Tokyo 2020 Olympic Games.”
###
The IOC currently has 10 Worldwide TOP Partners for the 2014-2016
period (TOP VIII): Coca-Cola, Atos, Dow, GE, McDonald’s, Omega,
Panasonic, P&G, Samsung and Visa.
The IOC currently has 8 Worldwide TOP Partners for the 2018-2020
period (TOP IX): Coca-Cola, Dow, GE, McDonald’s, Omega, Panasonic,
P&G and Visa.
The IOC currently has 1 Worldwide TOP Partner for the 2022-2024 period (TOP X): Panasonic
http://www.olympic.org/sponsors For more information, please contact the IOC Media Relations Team:
Tel: +41 21 621 6000 e-mail:
pressoffice@olympic.org, or visit our web site at
www.olympic.org.
About PanasonicPanasonic Corporation
Tel: +81-(0)3-3574-5664
Panasonic News Bureau
Tel: +81-(0)3-3542-6205
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