MARKET PLUNGES - VALUE OF CURRENCY AFFECTED

                                           KALYAN KUMAR MAHATA (APU) 

NEWS ON THE STAND - THE SHARE MARKET INDEX IS FACING A HURDLE TO COMPETE IN THE GLOBAL MARKET. AS A RESULT THE PRICE OF INDIAN CURRENCY RUPEE IS TO TACKLE WITH US DOLLAR, EU EURO, YEN , POUND ETC. THE EXCHANGE VALUE OF INDIAN MONEY IS TAKING A BIG CHALLENGE. THIS IS VERY COMMON FEATURE IN WORLD ECONOMY WHERE THE MARKET INDEX CHANGE DAY TO DAY. BUT THE MOST SERIOUS MATTER IS THAT THE DIFFERENCE BETWEEN INDIAN CURRENCY AND US DOLLAR IS INCREASING WHILE THE TOTAL POINTS OF INDIAN MARKET INDEX SENSEX , NIFTY EXPAND WITH A RELIABLE STANDARD OF MARKS. 

IN COMPARISON WITH VARIOUS MARKET IN ABROAD THE STANDARD MARKET INDEX OF THE SAME ARE NOT GROWING MUCH BIGGER. THOUGH THE ECONOMIC STATUS IS NOT DECREASING. WHERE AS IN THE BIG MARKET LIKE INDIA THE POINTS ARE EVOLVING AS COMMODITY PRICES ARE ALSO RISING. 

A QUESTION IN THIS ASPECT IS GROWN IN MIND ARE THE EXPAND OF THE SHARE MARKET INFLUENCED BY THE PER- CAPITA INCOME OF THE CITIZEN THAT IS WHY THEY CAN AFFORD MORE GOODS. 

IF THE PRICE OF A COMMON VEGETABLE ONION IS HIGH THAN THAT OF IT DESERVES. THE ESSENTIAL PART OF INDIAN CURRY IS ONION. IT CONTROLS THE BAZZAR LIKE THE PRICE VALUE OF PETROL AND DIESEL. THE LOSS OF FARMERS' EFFORT TO GROW THE CROP  DURING THE CULTIVATION IS NO DOUBT A MATTER OF FACT. BUT THE WHOLESALE MARKET ALSO CONSUMES  ITS FUTURE STOCKS FOR THE DEMAND  OF THE CONSUMER IN THE COMING PERIOD. AS IF THE SUPPLY DOES NOT IMPACT IN THE MARKET.

THE RAIN EFFECTS THE SHARE PRODUCTS' VALUE. THERE IS  HEAVY RAIN  IN MANY PARTS OF THE COUNTRY . NOWADAYS MONEY IS ALSO GROWING AS A TOTAL ECONOMIC WEALTH,  VALUE OF RUPEE IS ALSO MOVING NOT REMAINING IN STATIC. IS IT A FAILURE OF INDIAN ECONOMIC ? CAN INDIA NOT ABLE TO COMPETE TO OTHER COUNTRY ? WHILE THE TOTAL POWER OF SENSEX AND NIFTY HAVE BEEN ESTABLISHED IN BETTER POSITION.  THE OTHER DIFFERENT STANDARD INDEX IN ABROAD ARE NOT GETTING MUCH GAIN IN RESPECT TO    POINTS BUT THE PRICE VALUE OF CURRENCY IS MAINTAINING A COMMENDABLE POSITION LIKE DOW JONES, NIKKEI, DAX, S&P, FTSE ETC.

SO HOW  INDIAN ECONOMIC WEALTH WILL BE STRONG TO RETAIN THE VALUE OF RUPEE IN A MARGINAL GOOD POSITION ?

KRISNA - A CONCEPT

BY KALYAN KUMAR MAHATA (APU)

                                    PART 1

LORD SRI KRISHNA WITH HIS 108 NEMESIS PLACED IN THE HEART OF MANY FOLLOWERS AROUND THE WORLD. NO DOUBT HE IS ONE OF MOST ACCLAIMED INCARNATION OF GOD AFTER CHRISTIAN, ISLAM, BUDDHIST, JAIN, TAO BELEIVES. HE IS HINDU THINK LINE OF SPIRITUAL EMBLEM IN THE UNBOUNDING SOCIETY. THE MOST VIVID CONTRAST IN THE COLOUR COMBINATION OF THE OTHER MATES OF KRISHNA WITH HIMSELF STRIKES A BIG QUESTION. THE ANSWER IS NOT A RESEARCH WORK MENTAINANCE PROJECT TO GRAB A HIGHER DGREE TO ELEVATE ONESELF BY A GLITTERING MEDAL. IT IS A CONCEPT OF SACRED SACRIFICING SANCTUM IN THE CIVIL SOCIETY. THE ZEALOUS ZEAL OF HUMAN BEING SPREADS THE WICKEDNESS THE NATURE OF THE SAME. A VASTLY CRITICISED MATTER OF FACT IS NOT UNDERSTOOD DIRECTLY WITH SERIOUSNESS AND REALISM. THE WORLD IS ON HIS FEET BUT THE MIND IS UNLIKELY A CONTROLLED MACHINE DAY TO DAY HANDLED BY THE MODERN CHANGING FURY OF NATURE - THIS THE LOVING TRUTH LORD THAT ALSO BELONGS TO HIS HIGHNESS, THE ROYAL BOAST OF LOST- HISTORIC PERIOD IN THE HISTORICAL FRAMEWORK WHERE THE RELIGION GETS ITS FIRST PLACE WITHOUT COMPROMISING WITH NATURAL AND APPLICABLE IDEAS. THOUGH THE REWIND OF INCIDENTAL TURMOIL OF SOCIAL ELEVATOR IS DESTROYED BY THE ADAMENT ATTITUDE  OF NEW TYPES OF THINKERS WHILE THE MODIFICATION IS EVIDENT TO CIRCUMSTANTIAL UNDENIABLE BASIC HUMAN INSTICT. SELF -RESPECT AND EXTRAVAGANZA HOLY STORY LINE IMBALANCED THE GLOW OF THE ORIGINAL PIED PIPER THAT SHOOK THE PREDOMINATING RULES IN HUMAN BONDAGE AND ESTABLISHED A COMPLETELY TARZA RIMA IN ELEMENTARY LOVE CONCEPT, THERE THE CUPID IS ESSENTIALY NOT ABIDED BY THE OUTER EXTREME PALPABLE SOOTH NEGLECTING THE THEORY OF BEAUTY CONCEPT. THE SEXIEST MAN IN THE WORLD DOES NOT BOWING DOWN HIS HEAD ONLY CROSSED THE LOWER PART OF ONE OF THE LEGS WHICH DOES NOT MAKE HIM FOUL IN  JESTURE IN ESTABLISHING A PROUD DEITY IN THE ASANAS. BUT INTRINSIC COMPLEXITY OF THE FOLLOWERS INFLUNCES THEM TO BE INTRIGUE TO SMART REPRESENTATION OF  DARK COMPLEXION OF KRISNA. SOMETIMES IT MAKES ME JOKING IN MY STUDY TENURE WHERE I HAVE TO HEARD MANY TIMES,  " I DONT LIKE WHITE HANDSOME COMPLEXION RATHER I LIKE TALL DARK HANDSOME BOY " ,TEASED BOASTFULLY THE  YOUNG WOMEN. THOUGH INTERESTINGLY I WAS NOT A WHITE. THE HUMOUR IS CERTAINLY AN EVERLASTING FEED OF DEEP THOUGHT PROVOKING.

_)): ... TO BE CONTINUED.

HUMILIATION OVER PHONE

               ONE OF THE MARKETING CONCEPTS

RECENTLY SUFFERED BY KALYAN KUMAR MAHATA  (APU) 

AT PRESENT  THE MARKETING STRATEGY HAS BEEN DEVELOPED WITH THE GROWTH OF ELECTRONIC MEDIA AND TECHNOLOGY. BUY OR SELL OF PRODUCTS IS HIGHLY RECOMMENDED WITH THE MODERN CONCEPT OF DEVELOPING ECONOMIC THEORY AND SCIENTIFIC MARKETING RESEARCH. HERE PROSPECT OF BUYER OR SELLER IS ALLURED IN EXCLUSIVE OFFER PROVIDED BY THE COMPANY. MARKETING ANALYSIS AND RESEARCH TEAM GATHER THE DETAILS OF SOME CHOOSY PERSONS SEEMED TO THE MARKETEERS ELIGIBLE FOR HUGE POSSIBLE MARKET WHERE THE PEOPLE PARTICIPATE TO GROW THE ECONOMIC WORLD SATISFY OWNSELF BY USING OR ACCUMULATING THE QUALITY PRODUCT FACILITY. EASILY THE TELE CALLERS TANGLE UPON THE LISTENER PROSPECT WITH GOOD COMMAND OVER THE PRODUCT KNOWLEDGE AND PROFESSIONAL ATTITUDE. THERE IS NO QUESTION OR ALLEGATION IS MADE FROM THIS COMPANY RULE. THE WILLINGNESS TO ACCEPT THE PROPOSAL OR DECLINE THE 'OFFER' TO CONSUME IS DEPENDED ON THE ABILITY AND ECONOMIC STATUS OF THE CONSUMER ; NOT TO THAT OF THE SOCIAL STATUS DESERVED THE PERSON. THE VIOLATION OF CONSUMPTION RULE EFFECTED THE SOCIETY BY DISCRIMINATION OF UNJUSTIFIED   AGGRESSIVENESS OF SOME PEOPLE. WHERE PARTICULAR PRODUCTS ARE AVAILABLE IN SPECIFIC LOCALITY ACCORDING TO SOCIO - ECONOMIC STATUS SHOWN IN THE STATISTIC OR BASED IN A SUPPOSITION OF GOVERNMENT RECORDS. THE DIRECT APPROACH TO THE PROSPECT IS MORE EFFECTIVE THAN THAT OF THE FLASH OF ADVERTISEMENT IN SOCIAL OR UNSOCIAL MEDIA. THE MARKETING REPRESENTATIVE OR EXECUTIVE FAIL TO REACH THE ANNUAL SELL TARGET WHILE THE CONCEPTION DOES INFLUENCE TO THE CONSUMER OR THE PROSPECT OVERPOWER THE IMPOSED ASSURANCE OF THE PRODUCER OR AT THE SAME TIME THEY EMPOWER THEMSELVES TO GROW THE POWER OF FAVORITE SELECTION. THE DIVIDE RULE POLICY IN MARKETING OR RURAL AND URBAN COMPLEXITIES CREATE THE DIFFERENCE IN THE CONSUMER DIVERSITY BY TERMING AS CIVIC , NON -CIVIC , SUBURBAN ,  VILLAGE  , AFFLUENT , MODERN CONSUMER . THESE FINANCIAL INCONGRUITY IS NOT ESSENTIAL TO REMEMBER AS BUYER OR SELLER . IN  PRODUCTION LINE THE ASPIRATION OF BETTER BUSINESS ATTITUDE AS A RESULT OF  MIDDLEMAN 'S COMMISSION CALCULATION  IN FIXED OR DISCOUNT PRICE DIRECTED BY THE FINANCE SECTOR WORSEN THE QUALITY ASSURANCE . 

THE FOLLOWING EXPERIENCE CONFUSES ME IN THE MYTH AND REALITY IN MARKETING MANAGEMENT . THE SUDDEN LOOSE OF TEMPER OF AN DIGNIFIED COMPANY PROFESSIONAL MAKES ME HURT IN BELIEVING THE MODERN MARKETING THEORY WHILE UNPROFESSIONAL SLANG AND THREAT WORDS WERE ABRUPTLY TOLD TO ME . 

ONLINE MARKETING AGENTS OF A TRADITIONAL INSURANCE POLICY CONTACTED ME THROUGH MY MOBILE PHONE NUMBER WHICH WAS NOT GIVEN TO THEM. THE REPRESENTATIVE CLAIMING THEMSELVES AS SELL EXECUTIVE (?) SUDIPTA SEN AND (?) PRAKASH JHUNJHUNWALA CONVINCED ME TO BUY THE GUARANTEED MONEY BACK POLICY OF A LEADING LIFE INSURANCE COMPANY IN INDIA . THEY COLLECTED ALL THE DETAIL OF MY RESIDENCE, ADDRESS, SERVICE AND FAMILY STATUS WHICH IS THEIR MUST ROUTINE ASKING OF THE PROSPECT'S PERSONAL MATTERS AND CONFIRMED WITH ME. I ASKED TO THE CALLER THAT FROM WHICH SOURCE THEY GOT MY CONTACT NUMBER AND PERSONAL DETAIL. THE BOREDOME ANSWER OF SECRECY WITH NOT REVEALING MANNER THE SEARCH ENGINE NAME DID NOT MAKE ME TAKEN ABACK AS THE PERSONAL DETAILS NOWADAYS   ARE ONLY A CLICK AWAY. BUT HE REPLIED , "THE COMPANY CAN NOT INFORM THE PROSPECT ABOUT THE NAME OF THE SOURCE OF PROVIDING  CONTACT DETAILS TO OWNER OF THE SAME". THIS TYPE OF HACKERS ARE RELATED TO PARALLEL MARKET ANALYSIS. THE TERMS AND CONDITIONS OF THAT POLICY DID NOT MAKE ME LURED TO BUY THE PRODUCT . THE INTER MINGLED INCONGRUOUS SECRET RULES OF POLICY SCHEME SEEMED TO ME AS SAME OF COMPANY AGGRESSIVENESS JUST LIKE TO HIDE SOMETHING WITH A TRICKY LEXICON OF WORDS APPLICATION IN THE SALIENT FEATURE OF THE BENEFIT PART. THE CALLER REPEATEDLY INSISTED ON  ACKNOWLEDGE ME A CERTAIN AMOUNT OF MONEY TO INVEST AFTER QUESTIONING MY BANK DETAILS AND ACCOUNT BALANCE. THE PROLONGED CONVERSATION  EXPOSED ME AND MY SOCIAL - ECONOMIC STATUS DETAILS WITH IDENTICAL  NAME . I WAS NOT COMPELLED TO BUY THIS POLICY. I CONFIRMED THEM OF MY DECLINATION OF THE PROPOSAL WHICH WERE INCOMPLETE INFORMATION FOR A TREATY BOND TO THE COMPANY. AS A CONSEQUENCE THEY SPOKE THESE UNPROFESSIONAL SLANG WORDS SCORNFULLY IN REGIONAL LANGUAGE :

1.  'বোকাচোদা ' - 'BUCKLE HEAD'

2. 'শালা SCHEDULED TRIBE QUOTA য় চাকরি পেয়েছিস কিছু জানিস না ' - ' BLOODY YOU GOT THE SERVICE IN SCHEDULED TRIBE QUOTA  , YOU NOTHING KNOW' -   ( I AND MY COMMUNITY DO NOT BELONG TO SCHEDULED TRIBE IN INDIAN CONSTITUTION )

3. 'তুই মাহাত , তোদের মাটি কাটার কাজ এ রাখা হয় ' - ' YOU ARE A MAHATA , YOU DESERVE TO DIG UP SOIL FOR BREAD' 

4. 'তুই একটা ইএঁরাজি অক্ষর পড়তে পারবি না ' - ' YOU ARE INELIGIBLE TO READ AND WRITE ENGLISH'

5. ' তুই COMPUTER চালাতে পারবি না ' -' YOU ILLITERATE IN COMPUTER'

6. 'মা কে করিস ' - 'MOTHER F**KER'

7. 'তর বাবা র বংশ পরিচয় নেই ' - 'BASTARD' 

8. 'তকে SCHOOL এ বিরক্ত করব ' - ' WE ALWAYS MAKE YOU DISTURB'

9. 'তকে হেনস্তা করব রাস্তায় ' -'  WE WILL ASSUALT YOU' .

 

AT THE END OF THE VERBAL ASSUALT , I WANTED THEIR IDENTITY DETAILS. THEY COULD NOT PROVIDE ME SAYING " THE COMPANY DOES NOT BOUND TO GIVE DETAILS OF THE MARKETING EMPLOYEE'.  

THE ETHICS OF THE COMPANY DEPENDS ON A STATE'S ECONOMIC POLICY AND EFFECTIVE MEASURES OF INSURANCE REGULATORY AND DEVELOPMENT AUTHORITY . BUT THE CONFRONTATION IN PERSONAL LIFE OF COMMON MAN IS A SKIRMISH RATHER THAN PROTECTION.