HUMILIATION OVER PHONE

               ONE OF THE MARKETING CONCEPTS

RECENTLY SUFFERED BY KALYAN KUMAR MAHATA  (APU) 

AT PRESENT  THE MARKETING STRATEGY HAS BEEN DEVELOPED WITH THE GROWTH OF ELECTRONIC MEDIA AND TECHNOLOGY. BUY OR SELL OF PRODUCTS IS HIGHLY RECOMMENDED WITH THE MODERN CONCEPT OF DEVELOPING ECONOMIC THEORY AND SCIENTIFIC MARKETING RESEARCH. HERE PROSPECT OF BUYER OR SELLER IS ALLURED IN EXCLUSIVE OFFER PROVIDED BY THE COMPANY. MARKETING ANALYSIS AND RESEARCH TEAM GATHER THE DETAILS OF SOME CHOOSY PERSONS SEEMED TO THE MARKETEERS ELIGIBLE FOR HUGE POSSIBLE MARKET WHERE THE PEOPLE PARTICIPATE TO GROW THE ECONOMIC WORLD SATISFY OWNSELF BY USING OR ACCUMULATING THE QUALITY PRODUCT FACILITY. EASILY THE TELE CALLERS TANGLE UPON THE LISTENER PROSPECT WITH GOOD COMMAND OVER THE PRODUCT KNOWLEDGE AND PROFESSIONAL ATTITUDE. THERE IS NO QUESTION OR ALLEGATION IS MADE FROM THIS COMPANY RULE. THE WILLINGNESS TO ACCEPT THE PROPOSAL OR DECLINE THE 'OFFER' TO CONSUME IS DEPENDED ON THE ABILITY AND ECONOMIC STATUS OF THE CONSUMER ; NOT TO THAT OF THE SOCIAL STATUS DESERVED THE PERSON. THE VIOLATION OF CONSUMPTION RULE EFFECTED THE SOCIETY BY DISCRIMINATION OF UNJUSTIFIED   AGGRESSIVENESS OF SOME PEOPLE. WHERE PARTICULAR PRODUCTS ARE AVAILABLE IN SPECIFIC LOCALITY ACCORDING TO SOCIO - ECONOMIC STATUS SHOWN IN THE STATISTIC OR BASED IN A SUPPOSITION OF GOVERNMENT RECORDS. THE DIRECT APPROACH TO THE PROSPECT IS MORE EFFECTIVE THAN THAT OF THE FLASH OF ADVERTISEMENT IN SOCIAL OR UNSOCIAL MEDIA. THE MARKETING REPRESENTATIVE OR EXECUTIVE FAIL TO REACH THE ANNUAL SELL TARGET WHILE THE CONCEPTION DOES INFLUENCE TO THE CONSUMER OR THE PROSPECT OVERPOWER THE IMPOSED ASSURANCE OF THE PRODUCER OR AT THE SAME TIME THEY EMPOWER THEMSELVES TO GROW THE POWER OF FAVORITE SELECTION. THE DIVIDE RULE POLICY IN MARKETING OR RURAL AND URBAN COMPLEXITIES CREATE THE DIFFERENCE IN THE CONSUMER DIVERSITY BY TERMING AS CIVIC , NON -CIVIC , SUBURBAN ,  VILLAGE  , AFFLUENT , MODERN CONSUMER . THESE FINANCIAL INCONGRUITY IS NOT ESSENTIAL TO REMEMBER AS BUYER OR SELLER . IN  PRODUCTION LINE THE ASPIRATION OF BETTER BUSINESS ATTITUDE AS A RESULT OF  MIDDLEMAN 'S COMMISSION CALCULATION  IN FIXED OR DISCOUNT PRICE DIRECTED BY THE FINANCE SECTOR WORSEN THE QUALITY ASSURANCE . 

THE FOLLOWING EXPERIENCE CONFUSES ME IN THE MYTH AND REALITY IN MARKETING MANAGEMENT . THE SUDDEN LOOSE OF TEMPER OF AN DIGNIFIED COMPANY PROFESSIONAL MAKES ME HURT IN BELIEVING THE MODERN MARKETING THEORY WHILE UNPROFESSIONAL SLANG AND THREAT WORDS WERE ABRUPTLY TOLD TO ME . 

ONLINE MARKETING AGENTS OF A TRADITIONAL INSURANCE POLICY CONTACTED ME THROUGH MY MOBILE PHONE NUMBER WHICH WAS NOT GIVEN TO THEM. THE REPRESENTATIVE CLAIMING THEMSELVES AS SELL EXECUTIVE (?) SUDIPTA SEN AND (?) PRAKASH JHUNJHUNWALA CONVINCED ME TO BUY THE GUARANTEED MONEY BACK POLICY OF A LEADING LIFE INSURANCE COMPANY IN INDIA . THEY COLLECTED ALL THE DETAIL OF MY RESIDENCE, ADDRESS, SERVICE AND FAMILY STATUS WHICH IS THEIR MUST ROUTINE ASKING OF THE PROSPECT'S PERSONAL MATTERS AND CONFIRMED WITH ME. I ASKED TO THE CALLER THAT FROM WHICH SOURCE THEY GOT MY CONTACT NUMBER AND PERSONAL DETAIL. THE BOREDOME ANSWER OF SECRECY WITH NOT REVEALING MANNER THE SEARCH ENGINE NAME DID NOT MAKE ME TAKEN ABACK AS THE PERSONAL DETAILS NOWADAYS   ARE ONLY A CLICK AWAY. BUT HE REPLIED , "THE COMPANY CAN NOT INFORM THE PROSPECT ABOUT THE NAME OF THE SOURCE OF PROVIDING  CONTACT DETAILS TO OWNER OF THE SAME". THIS TYPE OF HACKERS ARE RELATED TO PARALLEL MARKET ANALYSIS. THE TERMS AND CONDITIONS OF THAT POLICY DID NOT MAKE ME LURED TO BUY THE PRODUCT . THE INTER MINGLED INCONGRUOUS SECRET RULES OF POLICY SCHEME SEEMED TO ME AS SAME OF COMPANY AGGRESSIVENESS JUST LIKE TO HIDE SOMETHING WITH A TRICKY LEXICON OF WORDS APPLICATION IN THE SALIENT FEATURE OF THE BENEFIT PART. THE CALLER REPEATEDLY INSISTED ON  ACKNOWLEDGE ME A CERTAIN AMOUNT OF MONEY TO INVEST AFTER QUESTIONING MY BANK DETAILS AND ACCOUNT BALANCE. THE PROLONGED CONVERSATION  EXPOSED ME AND MY SOCIAL - ECONOMIC STATUS DETAILS WITH IDENTICAL  NAME . I WAS NOT COMPELLED TO BUY THIS POLICY. I CONFIRMED THEM OF MY DECLINATION OF THE PROPOSAL WHICH WERE INCOMPLETE INFORMATION FOR A TREATY BOND TO THE COMPANY. AS A CONSEQUENCE THEY SPOKE THESE UNPROFESSIONAL SLANG WORDS SCORNFULLY IN REGIONAL LANGUAGE :

1.  'বোকাচোদা ' - 'BUCKLE HEAD'

2. 'শালা SCHEDULED TRIBE QUOTA য় চাকরি পেয়েছিস কিছু জানিস না ' - ' BLOODY YOU GOT THE SERVICE IN SCHEDULED TRIBE QUOTA  , YOU NOTHING KNOW' -   ( I AND MY COMMUNITY DO NOT BELONG TO SCHEDULED TRIBE IN INDIAN CONSTITUTION )

3. 'তুই মাহাত , তোদের মাটি কাটার কাজ এ রাখা হয় ' - ' YOU ARE A MAHATA , YOU DESERVE TO DIG UP SOIL FOR BREAD' 

4. 'তুই একটা ইএঁরাজি অক্ষর পড়তে পারবি না ' - ' YOU ARE INELIGIBLE TO READ AND WRITE ENGLISH'

5. ' তুই COMPUTER চালাতে পারবি না ' -' YOU ILLITERATE IN COMPUTER'

6. 'মা কে করিস ' - 'MOTHER F**KER'

7. 'তর বাবা র বংশ পরিচয় নেই ' - 'BASTARD' 

8. 'তকে SCHOOL এ বিরক্ত করব ' - ' WE ALWAYS MAKE YOU DISTURB'

9. 'তকে হেনস্তা করব রাস্তায় ' -'  WE WILL ASSUALT YOU' .

 

AT THE END OF THE VERBAL ASSUALT , I WANTED THEIR IDENTITY DETAILS. THEY COULD NOT PROVIDE ME SAYING " THE COMPANY DOES NOT BOUND TO GIVE DETAILS OF THE MARKETING EMPLOYEE'.  

THE ETHICS OF THE COMPANY DEPENDS ON A STATE'S ECONOMIC POLICY AND EFFECTIVE MEASURES OF INSURANCE REGULATORY AND DEVELOPMENT AUTHORITY . BUT THE CONFRONTATION IN PERSONAL LIFE OF COMMON MAN IS A SKIRMISH RATHER THAN PROTECTION.