KALYAN KUMAR MAHATA
The true appellation of Apu.
Visa inspires people around the world to dream big during Sochi 2014
©IOC/Chris Graythen
21/02/2014
Worldwide Olympic Partner Visa is
encouraging people around the world to dream big as part of its global
marketing campaign for the Sochi 2014 Olympic Winter Games.
The “everywhere you want to be” campaign - which
includes social media extensions, television and digital advertising –
features the achievements of Olympic athletes as a means to inspire
consumers to pursue their own dreams.
Visa – which has been a proud sponsor of the Olympic Games for more than 27 years - is using popular social media platforms around the world, including Facebook (www.facebook.com/visa) and Twitter (@Visa) to ask fans to share what inspires them and lend their support to Olympic athletes using #everywhere.
For more information:
http://www.olympic.org/Documents/IOC_Marketing/Sochi_2014/IOC_MEDIA_GUIDE_2014.pdf
Visa – which has been a proud sponsor of the Olympic Games for more than 27 years - is using popular social media platforms around the world, including Facebook (www.facebook.com/visa) and Twitter (@Visa) to ask fans to share what inspires them and lend their support to Olympic athletes using #everywhere.
For more information:
http://www.olympic.org/Documents/IOC_Marketing/Sochi_2014/IOC_MEDIA_GUIDE_2014.pdf
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